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Why not rely on social media for warnings?

Scott Roberts by Scott Roberts
2021-01-06 06:02 CST
in Safety
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(Original Post 2016-04-26, updated 2019-12-22)
Please be sure to click these images if needed…the contents are important!

Problem 1: timeliness

My briefing on today’s storms written 22 hours ago just showed up in Cynthia’s feed.

Solution 1: have multiple ways to get information. Consider weather radio your primary, local radio/TV secondary, a smartphone app third, maybe Twitter next, and Facebook somewhere on down the list.

Solution 1a: when you see a post from someone you’re interested to see more from, click through and read the article. I read just a couple of hours ago how Facebook is using click-throughs and time spent reading the articles as stronger signals than likes and shares when it builds your news feed.


Problem 2: Facebook, not you, decides what you see. If I don’t pay for advertising, the average number of people who see a post runs on the order of 300-400. I can push it up to a couple thousand by buying sponsored stories, and I frequently do for my lead-up posts to an event.

Your local emergency manager doesn’t have the budget to spend this way. Your local media outlet usually doesn’t choose to spend marketing dollars this way…Facebook is a competitor as well as a source of new viewers/listeners.

Solution 2 (at least for my information): subscribe by email. Check out the bottom of the page for help with that.

 

Solution 2a: share the Facebook item if it is still timely. This helps spread it to your friends.


Problem 3: it’s much harder (sometimes impossible) to know at a glance the credibility of information on social media. Even though NWS and news outlets have procedures to help guard against it, people will post photos they claim to be of events that are happening “now” and they are actually from old events or altered in some way. It happens EVERY. SINGLE. TIME.

Solution 3: see solution 1. Trust NWS, official sources, and your local media. I try to share things in a timely manner, but I will always make reporting to NWS a priority when they need the information to put out the official warning.


Be safe today!

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Scott Roberts

Scott Roberts

I've chased storms and reported on the weather in some form now for almost 40 years. My first severe weather coverage was in the summer of 1981 on an FM station in Pratt, KS. I worked for KFDI News, including many hours in the Mobile Units during storm season, for six years. I went to KWCH12 as their storm chase coordinator for the 2003 and 2004 seasons. Then I went into business for myself and have been chasing actively since 2005. 2020 brings some new things to the site, but at the core I still am driven to connect my understanding of weather and safety to you, giving accurate and timely information the best ways I can with the tools available. I'm gratified to have you along for the ride!

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Storm Safety 2020: Severe Weather Preparedness

Comments 3

  1. KSStorm Info says:
    7 years ago

    (That was the first image that came up when I searched for “public domain image of person checking their watch.” No politics intended, just an illustration of time(liness)

  2. Lisa Vermillion says:
    7 years ago

    You can also mark KSStorm Info as a see first post.

    • KSStorm Info says:
      7 years ago

      That helps be sure you see it when they decide you ought to…I’m not sure if anyone knows how much that helps in the decision for it to go in your news feed at all. Still, thank you for mentioning that, Lisa!

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